Friday, July 1, 2011

Nexus July Newsletter

Nexus EnergyHomes

Nexus EnergyHomes announces internal “Thrift” Program to fund current and future Construction Loan demand.
We greatly appreciate the Queenstown Bank on the Eastern Shore for providing Construction financing to our contracted sales on the Western Shore as we review the challenges in funding demand for our unprecedented, North Pointe, GeoSolar Community, Sales in Frederick, MD.
With Banks offering as low as 0.2% interest on deposit accounts under $100,000.00, and only 0.3% interest on deposit accounts over $100,000.00, Nexus EnergyHomes believes a self-funding program which returns an annualized 6% ROI over the typical four month construction period of a Nexus Net Zero Energy Home, is a far more creative, inspiring and Rewarding approach to the Funding need.

Emerald Standard

All Nexus homes are constructed to qualify for, and gain certification with, the Research Center at the National Association of Home Builder’s (“NAHB”) at the highest “Emerald” acceptance level. The Emerald status is a certification level that ensures a home’s balance between energy production and consumption and that it meets, or exceeds, NAHB’s highest standards.

North Pointe

Since the North Point model home opened, sales have skyrocketed. We are seeing lot holds and contracts spill in at rates that challenge even those of the previous housing boom. We currently have 6 lot holds, 2 complete contracts and 2 additional contracts under final negotiation as we go to press. The Model Home consistently draws interested foot traffic, while Mike Muren and his capable realty team, who are well versed in the merits of this down-town urban net-zero community, keep up with the current pace.

Deep Creek Lake at Wisp

As a culmination of our efforts to consolidate a Net Zero Community across the Maryland boarder into western PA, Nexus recently entered into an agreement at Deep Creek Lake/Wisp Resort, in Garrett County, the heart of the Allegheny Mountains. Known for its abundant four-season recreational activities, most of which center on Deep Creek Lake, the nearby rivers, forests and Wisp Resort, Nexus EnergyHomes will soon be part of one of the few true “four seasons” resorts in the North East region.

With two hundred available lots, Nexus EnergyHomes’ buyers can select either durable fiber cement, (50 year warranty and looks like wood), or solid wood, tongue-and-groove, wall components provided by Mountaineer Log and Siding Company for a traditional log cabin look. In addition, a of variety floor plans are available to buyers. The Nexus EnergyHomes sales office, and design showroom, will be hosted within the Mountaineer Log and Siding Company showroom, and ATR (Advanced Technology Research) will be installing the “Sunflower” (pole mount solar panels that rotate with the sun for maximum efficiency) in the front of the office.

Marketing

Nexus EnergyHomes was recently approached by a television show entitled, “The Savvy Homebuyer”. The episode in which Nexus would be featured is, “Dream Smart”, a green home edition. Following three in-depth preproduction meetings and interviews we are pleased to announce that Nexus EnergyHomes has been awarded placement on an upcoming episode. Filming is scheduled to begin as soon as mid-August and the episode is slated to air in September. The show will be on CBS and FOX in the Washington DC market. We retain residual rights for future rebroadcasting and a highly discounted rate for any future television spots.
The “Nexus EnergyHomes Deep Creek Lake at Wisp” web site is in final production and will be up and running before the end of July.
The main Nexus EnergyHomes website is under construction for increased user friendliness. Search Engine Optimization has been intensified for greater online visibility.

The flash banner advertising on Comcast/Xfinity Online drove over 245,365 impressions in the Washington, DC, Annapolis, Baltimore and Frederick, MD markets. The click through rate, which drove traffic to the Nexus EnergyHomes site, exceeded the national rate by 2% greater than average.

Nexus EnergyHomes’ full page advertisement in the Maryland Life Magazine “green edition”, opposite the Maryland Clean Energy Summit page has gone to print, while a half page version is set to run in the “What’s Up Eastern Shore” and “What’s Up Annapolis” magazines during August, September and October.

WRNR 103.1, the number one radio station in the region, reaching the Eastern Washington, DC, Baltimore, Anne Arundel, Kent, Queen Anne’s, and Talbot County market, has put together two spots for Eco Radio Sponsorship. One is centered on Geothermal and the other Solar. They have produced two following, content specific, radio ads to air that will complement their Eco segments.

To complement their Eco Segments, WRNR has produced two content specific radio ads following our guidelines

Future Projects

Nexus EnergyHomes continues to work with a NJ Land Developer to build out his 220 Home, 55+ Active Adult Development as a Nexus Net-Zero Energy “Geo-Solar Community” in Millville, NJ, located midway between Philadelphia and Atlantic City. The site is adjacent to the Land Owner’s proposed 100 acre Solar Farm, and the partnership is studying the feasibility of establishing a complete SIPs (Structural Insulated Panels) Manufacturing Plant within Millville Township.

In downtown Philadelphia, Nexus EnergyHomes has entered into several contractual negotiations for multiple joint ventures to build-out highly rated downtown sites.
Near Frederick, Maryland, Nexus EnergyHomes is developing five, one acre Net Zero Homes with Nexus Investor, Ted McCutcheon, on Oakdale Acres in Middletown, MD.

Recently, the Nexus Company was approached by a Pentagon official, requesting a tour of our Model Home in Frederick, and get a detailed overview as to how our homes are constructed, and learn how we may be able to benefit U.S. Army housing initiatives. Our initial meeting left both sides encouraged that we may be able to benefit one another for this large scale project. We will be aggressively continuing communications regarding this initiative.

In Summary

As we close out this a 2nd quarter of dynamic achievements, we look forward to solidifying a Sales pace across four or five specific Nexus EnergyHomes’ Geo-Solar, Net Zero Communities in the 3rd quarter, that will bring national recognition to the long term Nexus EnergyHomes Vision.

1 comment:

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